Important tips for companies and businesses to manage their online reputation

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Introduction
We are now living in a digitalized era and an era that customers have the freedom to say whatever they feel about a company or a brand. In the past, there were no ways to protest about poor customer service, poor quality products, or untrustworthy businesses. This is because there were no platforms for customers to air their views and grievances. Now, customers have platforms and forums to share about brands, their products, customers’ services, and so on. If you sell poor-quality products, just know that it will not go scot-free. Customers will protest about it online and that can affect your sales, brand image, and credibility. Therefore, it is very important to know how to maintain a good reputation online. So, what can you do, according to Francis Santa here are some of the tips that people can use to maintain a good reputation online
Be transparent
To maintain a good reputation online, a business or a brand should be ready to be transparent. Being transparent about your business dealings is a suitable way to show your customers that you not only value them but also care for them as well. In case things go wrong, you should be ready to own up to your mistakes and apologize to your customers as well. That is the only way to make sure that you are not only transparent but also caring for your customers.
Monitor what is being said about your business
Another suitable tip is to monitor what is being said online about your business or brand. When people say good things about your company and brand, it means you are doing good but when the comments and reviews become negative, that’s an indicator that something is wrong. It is by monitoring what is being said that you will know how to handle it.